ClearGlobal Financial Markets has launched a new embedded financial proposition to enable partners to integrate their data-driven credit matching platforms into their websites and applications.

The new solution, known as the “Everyone Clearscore”, will see its UK partners including Asda,,,,, cooperate and Very co.ukable to embed ClearScore technology to provide customers with the benefits of the ClearScore credit market.

ClearScore’s proprietary technology platform serves over 15 million users in the UK and works by matching credit cards, loans and auto financing with credit and affordability data, promoting and opening up banking in a variety of alternative data.

The move marks the latest step for ClearScore from direct-to-consumer branding to scaling the B2B2C platform.

ClearScore across the country also serves financial services partners, providing credit brokers to these organizations with their core businesses, such as helping insurers provide credit brokers or providing recommendations to rejected applicants as part of their post-application care.

Justin Batini“Earlier this year, we said we will pass Embedded Financewe are very happy to launch today. Our strategy is to increase our massive direct consumer acquisitions, meeting customers’ needs by working with leading brands in the “ubiquitous clarity” of our being promoted in embedded financing. These brands will benefit from our cutting-edge technology stack and a wide range of partner groups to provide customers with the best choice and experience. ”

ClearScore completes acquisition Aro Finance January 2025, as the first step in a broader strategy to embed its market propositions into retailers’ digital channels.

Samantha Ingerthe person in charge of payment Asdaalso commented: “The partnership with ClearScore brings together the best of two iconic brands – strong customer engagement on our platform and its proven credit market and infrastructure. It’s a wise way to expand the value we provide to our customers.”