Black chesta student financial and financial welfare platform, has been selected Bud Financiala financial data intelligence company to help enhance its customer segmentation and data analytics capabilities.

By using Bud’s drive solutions, Blackbullion plans to independently analyze its team members’ ability to analyze customer behavior, trends and financial status without the investment of data analysts.

The initiative launched Blackbullion, revealing that as a large student population leverages its platform and applications through open banking integration, it sits in a rich financial data set but faces the challenges of turning data into actionable insights.

With a wide demographic and socio-economic background in their customer base, niche segmentation capabilities are critical, but accessing these critical analytics requires the support of data experts, creating latency and operational inefficiency.

“By using drives, Blackbullion’s team can now have an in-depth understanding of students’ financial behavior in seconds without relying on analysts or sophisticated tools.” Edward MaslaveckasCEO of Bud. “This is precisely to build the outcome driver: empowering organizations to better understand and serve their customers through rich data.”

The partnership also enables Blackbullion to launch personalized marketing campaigns based on accurate identification of qualified students and specific insights into students Financial health.

“Technology and AI mean that every element of young people’s lives is now super-personal – every element except financial life. It’s crazy for us.” Vivi Friedgutalso added Blackbullion’s CEO. “Working with Bud supports our main goals; to help students who rely on us to get money categorized in a way that reflects their unique environment and ambitions.”

The partnership enhances Blackbullion’s mission to improve students’ financial health by enabling the university to better understand and support their student population and helps students discover the financial products and services that are most relevant to them.