Australian payment company Airwallex has signed a multi-year sponsorship agreement with Arsenal Football Club to expand its sports marketing portfolio beyond its existing partnership with McLaren Formula One team.

Airwallex expands sports portfolio with Arsenal trade

The deal makes Airwallex Arsenal’s official financial software partner an introduction partner for Melbourne’s upcoming pre-season tour in East Asia.

Arsenal announced the deal will cover its men’s and women’s teams, offering AirWallex brand and content opportunities during the women’s Premier League matches at the Emirates Stadium.

“Working with Arsenal is a proud moment for Airwallex,” Jack Chang said. airwallex’s Co-founder and CEO. “Whether it’s helping clubs save time and money on their daily financial business, or creating a smoother Payment
For the experience of supporters who enjoy the football experience, we believe this collaboration will create real value. ”

Financial terms have not been disclosed, although the agreement was weeks after Airwallex raised $300 million in Series F funding $6.2 billion. this Financial Technology Companies that pay for businesses operating across multiple countries have been building business in Elite Sports Since working with McLaren Racing last year.

Growing investment in sports

AirWallex will handle payment processing for Arsenal’s Asia Tour and work with the club to upgrade its payment gateway system. The company can enter Arsenal’s global fan base, especially in Asia where both organizations see growth opportunities.

“We are delighted to welcome Airwallex to our Arsenal family and introduce them to fools around the world on the upcoming Asian tour,” said Juliet Slot, Arsenal Chief Commercial Officer. “We look forward to working closely with them over the next few years to increase the efficiency of our business operations, support our growth and drive investments, which leads to our continued successful investment.”

Arsenal has previously worked with several well-known brands in the financial industry, including retail transactions. These include Global Capital Group and Etoro.

The focus of the Asian market

The timing is consistent with Arsenal’s scheduled pre-season tour in East Asia, while Airwallex operates a key business. The payment company has
Expand its customer base in Asia Pacific, Europe, Middle East, Africa and America.

For Arsenal, the deal adds another major business partner as Premier League clubs continue to seek revenue growth through global sponsorship. The club has not disclosed the contribution of the Airwallex partnership to its commercial revenue, although these deals typically earn millions of dollars a year in top clubs.

This article was written by Damian Chmiel on www.financemagnates.com. (Tagstotranslate) Airwallex



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