Etoro Has become the first sponsor of men’s and women’s rugby in the Premier League as part of its mission of equality in sports and investment.

Since 2023, based on its sponsorship of Premier League men’s rugby, this new expansion is part of Etoro’s wider “Invest loudly” campaign, an event aimed at closing the gender investment gap by making investments more open, inclusive and accessible.

“At Etoro, we think that investment should be for everyone, not just a few.” Stephanie Wilkes WayneEtoro Marketing Director. Through the loud investment campaign, we are working to challenge long-standing myths, build financial confidence, and articulate the role of representation in sports and finance.

“Sports brings people together and can change the conversation. By supporting men’s and women’s games and making investments more visible and relevant – we hope to play a small but meaningful role in building a more inclusive future in sports and finance.”

Etoro will provide brand activations to encourage financial inclusion and empowerment, including workshops and educational programs, aimed at helping fans and athletes gain greater confidence in starting their investment journey.

Genevieve ShoreThe Premier League Women’s Rugby Executive Chairman commented: “Like us, Etoro is committed to challenging the status quo and working for women and girls to a more equitable future. We will make sure we work together to make sure we move the game – and dialogue – forward.”

Sports sponsorship

As part of the campaign, Etoro also expanded its reach in football matches with many responsorships in the men’s and women’s teams:

• Crystal Palace – Season 8 of Men’s and Women’s Team (2025/26 & 2026/27) renewal
• Everton – Updated, Men’s and Women’s Team (2025/26 & 2026/27)
• West Ham United – Updated, Men’s and Women’s Team (2025/26 & 2026/27)

In a recent activation, members of the West Ham Women’s Team participated in an investment hosted by Etoro to provide practical tools and insights to help them take the first step – part of a broader program Financial Education Related to campaigns.

Verena Henshawthe Women’s Defender of West Ham said: * “I’m happy to be in the workshop with Etoro, investing is an incredible topic, but the conference delved into the basics and explained it to our players in a very clear way. The conference felt more confident about our knowledge of insight. We knew a lot about insight.

Speaking of partnerships, Nathan Thompson“Our successful renewal with Etoro reaffirms our shared commitment to the women’s movement. We are particularly proud to help Etoro get vital exposure in its “Invest loudly” campaign. This awareness-driven aims to make gender gaps and simultaneously open, including open investments, bringing the same scope with clubs clocksion and clubs clubs clubs clubs clubs a clubs a clubs a clubss a andimensss”””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””””’

Football Partnership

Tag scrollEverton’s Chief Partnership Officer also added: “We are honored to expand our relationship with Etoro – a progressive, globally recognized brand, and our belief in making a meaningful impact on the power of sports shares our beliefs. This renewal is not just a business partnership that continues to be successful; it is a clear signal of our shared ambition and commitment to community, education and inclusion.”

Barry Webber“We are proud to restore that has become one of our most successful and enduring partnerships. Since 2018, Etoro has also become our excitement and partner efforts for our collaboration and partner efforts, which has made them a partner achievement in this momentum in the coming years.”